Special appearance by CoverGirl model, Miss USA 2005 sweepstakes, free giveaways and much more!

SCOTTSDALE, AZ – (April 8, 2005) – Marcolin USA, Inc. is pleased to announce the successes of many great promotions surrounding CoverGirl® eyewear at Vision Expo East 2005.

To anticipate and promote the appearance of CoverGirl model Tasha Tilberg on Saturday, March 12, 2005, models walked the show floor Friday and Saturday to personally greet and invite customers and show visitors to Marcolin’s CoverGirl booth. Ms. Tilberg was a gracious guest, signing autographs for over 200 Marcolin customers, modeling new eyewear, and handing out free CoverGirl cosmetics to each visitor.

In addition to the large amount of booth traffic drawn from model Tasha Tilberg’s appearance, another large promotion was going on throughout the show, culminating with a Grand Prize drawing on Saturday, March 12: a "Trip for Two to the Miss USA 2005 Pageant" Sweepstakes in Baltimore, MD. Approximately 200 sweepstakes entries were received, but the lucky winner of the all-expense paid trip was Marcolin customer Dr. Jonathan K. Solan of Allentown, PA. Dr. Solan’s wife, Jeanne, and their daughter attended the nationally televised pageant and coronation ball, held on Monday, April 11, 2005.

As a result of the many exciting promotions surrounding Vision Expo East, CoverGirl was the #1-selling casual and trend Marcolin brand at this year’s show, exceeding projected sales expectations and breaking records from last year’s top-selling segment numbers.

A leader in the optical industry, Marcolin USA, Inc. manufactures designer eyewear and sunwear for the U.S. market, featuring collections that include Timberland, CoverGirl, Dolce & Gabbana, Roberto Cavalli, NBA, and most recently, the introduction of Kenneth Cole New York, to name a few. For more information, please call toll-free 800.527.9265 or visit us online at www.marcolin.com.

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