FOR IMMEDIATE RELEASE
MEDIA CONTACT
Erin Terjesen 480.951.7174 x 5221
Eterjesen@marcolinusa.com
MARCOLIN USA, INC. LAUNCHES NEW WEBSITE
Phase 1 of www.marcolinusa.com, features Customer-targeted product, brand and promotional information
SCOTTSDALE, AZ – (April 14, 2006) – Marcolin USA, Inc. is pleased to announce its launch of a new business-to-business (B2B) website – www.marcolinusa.com.
MarcolinUSA.com targets Marcolin’s optical retail partners in the U.S., Canada, and Central and South America.
To assist our Customers in easy navigation to the information they are seeking, the home page features these direct links:
"Collections" - Users can easily access brand-specific information from this page, such as the brand’s positioning, demographic targets, online product catalogs, and current promotions.
"The Marcolin Difference" – This page examines our Company history, rich in tradition and product excellence since 1961.
"Product" – This page contains links by Collection to our online product catalogs. Users can search by color, sizing, collection, etc. to find exactly what they are looking for.
"Promotions" – This page illustrates the current Customer promotions. Individual promotions are also accessible through their corresponding brand’s "collections" page.
"Media + Events" – On this page, press releases and company news are available for download. Upcoming trade shows, parties, and events are also highlighted on this page.
"Contact Us" – Marcolin Customers or potential Customers can contact our USA or Italy offices, as well as complete and submit an online form requesting more information.
As a special feature on our site, customers have the opportunity to register and opt-in to receive exclusive promotions, company news, and new product information, specifically-designed for our very special customer partners.
A leader in the optical industry, Marcolin USA, Inc. manufactures designer eyewear and sunwear for the U.S. market, featuring collections that include Kenneth Cole New York, Kenneth Cole Reaction, Timberland, CoverGirl, Roberto Cavalli, Montblanc, The North Face and most recently, the introductions of Tom Ford and Just Cavalli. For more information, please call toll-free 800.527.9265 or visit us online at www.marcolinusa.com.
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