FOR IMMEDIATE RELEASE
MEDIA CONTACT
Erin Terjesen 480.951.7174 x 5221
Eterjesen@marcolinusa.com
MARCOLIN USA, INC. ANNOUNCES ITS NEWEST INNOVATIONS IN
THE NORTH FACE® SUN COLLECTION
SCOTTSDALE, AZ - (February 25, 2005) - The North Face® eyewear collection is designed to fit every consumer’s sport and fashion needs, ranging from technical glacier glasses to fashionable sporty acetates. The collection is designed for the outdoor enthusiast in mind, whether skiing, running, cycling, or hiking.
The North Face collection has 4 categories:
- Expedition Tech - This category was designed and tested with the serious athlete in mind, featuring 3 styles: The Thin Air, The Summit Mid and the Himalayan.
- Performance Tech - This highly technical category exudes innovative design, targeted toward the outdoor athlete or anyone looking for maximum protection from the elements. These 7 styles are lightweight, high performance glasses designed for the multi sport athlete, constructed with ultra-light frames, adjustable nosepieces and interchangeable lenses.
- Sport and Leisure - Designed for a consumer that requires both sporty and stylish eyewear, the 13 styles in this collection are made with either ultra-light grilamid, alutech, metaltech and acetate with high quality finishes and materials, wearability with maximum comfort.
- Snowsport – The 5 different styles within this collection of high-tech ski goggles provide superior visibility and are made with materials of the highest quality.
THIN AIR (featured in image) - Available: April 1, 2005
Emcompassing all four elements of The North Face’s motto, "innovative, technological, premier and authentic," Thin Air is an extremely technical and innovative new addition to the Expedition Tech category.
Thin Air’s features include:
- Fast change lens system/interchangeable internal frame - To interchange the lenses, the internal frame is removed. This way, the consumer does not have to touch the lenses, which helps to avoid scratching the lenses and getting them dirty.
- Small air vents in the lens to help avoid fogging
- Syncro 3-D nosepiece designed to give the user a perfect fit - It is the first nosepiece that features a self-centering movement of two arms. Adjusting one arm, the user can easily adjust the nosepiece in every direction to achieve perfect fit and comfort.
- Soft peripheral protection shield - To assure complete protection from light and wind, Thin Air is equipped with a soft peripheral shield. It is made of rubber, covered with a light layer of foam, which allows comfort around the face and protection from the elements. This piece clips into place and is removable.
- Integra Temples - Integra is the only existing system where the elastic is integrated into the temples. This feature allows the user to attach the glasses to their head with the integrated headband.
- Clipable frame – Integrated into the design, this feature creates the ability to clip prescription lenses into the frame.
Thin Air comes in a pack with 2 additional interchangeable lenses and the side protection shield for $200 retail. A polarized version with side protection shields is $200 retail and a single pair with grey lens and side protection shield is $170 retail.
For more information on The North Face collection, the Thin Air style, or any other branded collection carried by Marcolin, please contact us by phone at toll-free (800) 894-9798 or email us at infousa@marcolin.com.
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