FOR IMMEDIATE RELEASE
MEDIA CONTACT
Erin Terjesen 480.951.7174 x 5221
Eterjesen@marcolinusa.com
MARCOLIN LAUNCHES KENNETH COLE NEW YORK
Visit us at Booth #2934
SCOTTSDALE, AZ – (February 22, 2005) - Marcolin USA, Inc. is the exclusive distributor of Kenneth Cole Eyewear Collections for men and women, including Kenneth Cole Signature, Kenneth Cole New York, and Kenneth Cole Reaction. This new partnership builds on the already successful license agreement for Kenneth Cole sunglasses in the US retail markets.
To kick-off three exciting new Kenneth Cole collections, Marcolin USA is hosting these not-to-be-missed events and activities:
WHEN: Saturday, March 12, 2005, 7:30 – 9:30 p.m.
FEATURES: Featuring incredible shopping discounts, fortune- tellers, and complimentary cocktails and food
FOR MORE INFORMATION: Please stop by the Kenneth Cole Booth #2934 and speak with a Sales Representative today!
WHEN: Live drawing will be held Saturday, March 12, 2005 at 3:30 p.m.
WHERE: Marcolin’s Kenneth Cole Booth #2934
HOW TO WIN: Fill out an entry form Friday (all day) or Saturday, March 12 (before 3:30 p.m.)
WHEN: Daily from 11:00 a.m. to 3:00 p.m.
WHERE: Marcolin’s Kenneth Cole Booth #2934
The Kenneth Cole Signature Collection, referred to as "the voice of Kenneth Cole," launches with 8 new styles. These styles are targeted to the well educated, 30+ consumer interested in contemporary design that understands and appreciates fine quality. This collection is priced between $72.99 - $84.99.
The Kenneth Cole New York (KCNY) collection launches with 38 styles, including 32 optical frames and 6 sunglasses. The KCNY consumer base begins at a slightly younger demographic than the target Signature customer, age 25+. The classic KCNY styles encompass both those with a sophisticated edge, as well as those that wish to express a more hip, fun style. This optical collection is priced between $59.99 - $72.99.
The Kenneth Cole Reaction collection reveals the playful side of Kenneth Cole – 20 designer styles at a great price! The Kenneth Cole Reaction collection targets customers 18 to 28 looking to make their own unique, funky and upbeat statement. This optical collection is priced between $39.99 - $54.99.
Visit Booth #2934 to ensure you won’t miss out on any of the fun and excitement!
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