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CoverGirl, the number one selling cosmetics brand in the U.S., has tremendous customer loyalty. It is a brand that women know and trust, and is affordable, fashionable and accessible. CoverGirl is strong across all ethnic lines with remarkable sales strength with girls 10-18 years and women 18-54. CoverGirl is rated one of the “coolest” name brands by teenage girls.
CoverGirl Eyewear extends that “easy, breezy, beautiful” image to its eyewear by offering fashionable styles, featuring an array of stylish colors, trendy shapes, spring hinges, and moderate pricing. The collection is designed to target the broad demographics of the “CoverGirl Woman”, who demands affordability and high-quality, fashionable frames. The CoverGirl Eyewear collection has consistently been among the top-selling brands in the Marcolin portfolio since its launch in 2001. The collection features spring hinges, double and triple handmade laminates, and rimless styles, providing a fresh new look for any woman.
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